Distributed Aesthetics
Edited by Lisa Gye, Anna Munster and Ingrid Richardson
Finding new terminology for emerging art and cultural practices
or for media and technological constellations is bound to be contentious.
On lists, blogs and during face-to-face forums and conferences we
continue to debate what the term new media entails, let alone whether
this provides an umbrella for wearable computing, smart materials,
mobile phone movies or bioart. It is clear that computational culture
is drifting, fragmenting and laterally expanding: terminals are
no longer dedicated; cultural producers are now recurrent and mobile
multi-taskers; art is online, on the street, on a screen and coming
at you from a million different places, now.
Rather than try to define the terminology or taxonomy of distributed
art theories and practices we have proposed instead a descriptor
for the ‘aesthesia’ of contemporary networked encounters. Distributed
aesthetics, then, concerns experiences that are sensed, lived and
produced in more than one place and time. This might equally be
a sketch of reconsiderations of the operations of cultural memory
or of phenomena such as endurance performances. But what we propose,
through gathering together the disparate pieces in this fibreculture
journal issue, is that techno-social networks are crucially constitutive
of this distributed aesthesia. In various ways, all the texts here
take up the mode through which ‘the network’ – the juncture and
disjunction of here and there, you and I, social and individuated
– functions as the crucial operand in dispersing and contouring
perception, art practice and aesthetics.
It would be unwise, however, to assign distributed aesthetics
the role of the ‘new’ new media. As Darren Tofts cogently demonstrates
in his analysis of the burgeoning Australian media arts scene of
the late 1970s and 1980s, certain network formations pre-date the
current raft of theorisation. By re-visiting work from the 1980s
by artists such as Philip Brophy and the band Tsk-Tsk-Tsk,
which included street stencil art, live performances, video events
and gallery shows, Tofts invites us to unpack media art as a temporally
staggered and distributed event. The importance of drawing our
attention to these pre-figurations of networked aesthetics lies
in both highlighting the rich and remediated history of media arts
and in sobering the frenzy around the fad for relational aesthetics
doing the global rounds of art galleries and conferences. Like the
Flash mobbing that arises form current distributed media, these
earlier media art events depended upon a participatory audience
prepared to facilitate information about the works’ distributed
times and places. Geert Lovink and Anna Munster, on the other
hand, discern a particular aesthetic dominating contemporary imaginings
of the network, which they title ‘the will to network mapping’.
In a series of speculative propositions that seek to move towards
a social rather than formal aesthetics, Lovink and Munster prise
this image of the network as an ever-growing euphoric entity to
be charted via links and nodes away from biologistic and
organisational metaphors. Instead, they suggest, networks are human
constructions and their ‘aesthesia’ must come to terms with all
too human experiences of frustration, boredom and labour that comprise
life lived in and with distributed media.
From an altogether different perspective, Greg Turner-Rahman empirically
explores the practices of resource, knowledge and skill sharing
among online design communities that amount to a literal distribution
of aesthetics. He offers us a different version of design practice,
which is often only considered from the point of view of its corporate
environment where the one-way transmission of brief from client
to designer holds sway. Instead, Turner-Rahman compares an imaginative
if more marginal set of designers who are operating in ‘open-source’
mode. Yet this is not an essay that is simply celebratory of the
‘network way’ again. We are invited to think through the felt tension
of changes in design culture as it attempts to straddle both entrenched
corporate and emerging online modes of production.
One of the most satisfying aspects of working on this issue of
the fibreculture journal has been the response we have received
from artists to the meshwork of issues covered by distributed media,
art and practice. Satisfying because these responses tend to experiment
with how to do distribution rather than worrying about the
finer details of what it should comprise. In the extracts from ‘Portrait
of the VJ’, Mark Amerika splices the cut and paste rhythms of computerised
text with the slide and sampling of distributed audiovisual performance
that characterise the art of VJjing. The VJ is a provocateur whose
improvisational and hybridised practice recombines traditional art
forms such as film with experimental writing, electronica and video,
software and net art. In his own VJ art Amerika explores and performs
the complex agency of images and sounds, often on-the-fly and comprised
from a palimpsest of memories, perceptions, experimental digital
effects, and geophysical and virtual networks. Such ‘visual hypertextuality’
is also a feature of Simon Biggs’ distributed and shared environments.
In Babel, Biggs confounds the conventional geometry of vision
– typically represented by an inverted triangle where the apex equates
to the singular eye of the Cartesian subject – by creating a multi-user
remote networking system so that what we see simultaneously includes
the multiple perspectives of other viewers at dispersed physical
and online locations. The installation Parallax also challenges
the supposedly homologous
relation between vision and self by creating a collective and interactive
visual experience, effectively interspersing the behaviour of virtual
objects in the screen with the multiple movements of inter-actors
within the installation space. Keith Armstrong’s Intimate Transactions
provides us with another practice-led contribution to research on
the felt disjunction of networks/artworks. Armstrong’s essay is
valuable in that it demonstrates that aesthetically working through
the design of embodies and networked interfaces can also produce
a theoretical and practical framework for artists. He names this
‘ecosophical’ – a thinking through of artist, interface, participant
and artwork as a mutable ecology that produces change and difference
for all nodes and interrelations.
If artists are busy distributing the event and object that we
might once have called an art work, how are audiences and institutions
reacting to and even re-constituting themselves as part of net-art-works?
Although we may have heard quite a lot about the ubiquity of audience
and the disappearance of the gallery with respect to online art,
nevertheless exhibitions, installations and institutions stubbornly
remain in all their localisation. Yet as Vince Dziekan points out,
art galleries are increasingly both virtualised (their Web presence
often producing entirely different aesthetic and cultural modes
of engagement) and their infrastructure digitised. What, then, does
this mean for the site-specificity of such institutions? Rather
than take an online gallery as exemplary of such forces of distribution,
Dzekian gives us a detailed polemic that brings distributed aesthetics
into contact with the National Gallery of Victoria. Here we get
a sense of the ways in which an institution wrestles with the experience
of being dispersed between informatic and physical space and how
its curatorial practices might negotiate this tension.
Of course as denizens of new media art we are already familiar
with the splitting and conjoining of ‘the virtual’ and ‘the physical’
through analysis of virtual reality art work throughout the 1990s.
In her article ‘Reshaping Spectatorship: Immersive and Distributed
Aesthetics’ Edwina Bartlem challenges the notion that immersive
VR or VE art and distributed or networked art are of a different
experiential or perceptual order. Both immersive and distributed
aesthetics, she argues, provide the conditions for a mediated yet
fully engaging telepresence, which can effectively shift our understanding
of art spectatorship from passive to performative mode and transform
how we interpret and experience community, the human-technology
relation and our own corporeality and consciousness. Susan Ballard
is also concerned with a thorn in the side of new media theory,
albeit a somewhat older one – entropy. Resonating with a problem
that is of concern for other authors in this issue – namely, the
transmission model of distributing signal – Ballard argues that
entropy is not the downside to information being pushed around a
space. Rather than the decay of signal, art that harnesses the material
forces of leakage and dispersal might actually constitute a kind
of networked experience. In examining the ways in which participants,
computers, installed spaces and networks inhabit some recent art
exhibited in New Zealand, Ballard suggests that fragmentation assists
the pieces to materialize in their exhibition space.
What is insightful about the particularity of these analyses from
Dzekian, Bartlem, Ballard and Armstrong is that they dig for frayed
and uncharted elements of networked media, art and culture instead
of lauding the technical as a necessary ‘connector’ of experience.
Overall – and as is fitting for this issue’s theme – there seems
to be no formal system, no set of objects and no one technology
that can serve to ground a distributed aesthetics. But there are
certainly enough shifts and cracks occurring to suggest that however
we inhabit and imagine networks this habitat and this imaginary
have by now thoroughly permeated and reshaped contemporary experience.
The editors would like to thank the many anonymous referees who
helped with their insightful comments in their reports and for their
time. In addition we would like to thank the authors for their patience
in putting this issue together. Thanks also to Andrew Murphie for
his skill and patience as executive editor.
Lisa Gye
Anna Munster
Ingrid Richardson
December 2005
Images in the banner are courtesy of Darren Tofts' Empheral
Images collection and the many wonderful street artists of
Melbourne.
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